The Best VPN I’ve Found and 5 Internet “Life Hacks” With A VPN

I recently discovered ExpressVPN and I love it.

  1. Stop your ISP and government agencies from tracking you. A VPN will scramble your data so they can’t understand it.
  2. Access the internet from anywhere – Use a VPN to stop your country from censoring you.
  3. Get better deals online by browsing from different locations.
  4. Encryption – Blocks hackers from seeing your wifi data.
  5. VPN across devices – You can use your VPN across your phone, tablet, etc. That is why I like ExpressVPN a lot.

Check it out here. ExpressVPN


How to report custom events with Bing UET Tag

Bing Ads allows you to track custom events on your website, such as when people subscribe to a newsletter or download a white paper, as conversions.

After you’ve installed the Bing UET base pixel code you can start tracking custom events.

JavaScript UET Tag

If you have JavaScript UET Tag, you will need to add the following custom event JavaScript to the UET tag tracking code:

window.uetq = window.uetq || [];
‘ec’:’Event category’,
‘ea’:’Event action’,
‘el’:’Event label’,
‘ev’:’Event value’

Non-JavaScript UET Tag

If you have Non-JavaScript UET Tag, you will need to update the tracking code with the event parameters values you defined in the conversion goal:

<img src=”// category&ea=Event action&el=Event label&ev=Event value” height=”0″ width=”0″ style=”display:none; visibility: hidden;” />

My Business Set up To Make Taxes and All That Legal Crap Easy & Automated

Personally I found LegalZoom annoying, complicated, and overly pushy with their upsells.

This was the most effective set up for me.

I had JonesWaldo set up my LLC, file all the paperwork, and get the EIN for my biz.

Then I took that info over Chase and set up a business account.

I got a Southwest credit card which I love. (review here) This let’s me skip the security lines at the airport because it made me A-list. I’ve been able to fly free because of all the points you get for just using the card regularly. I use this card for all my ad spend so the points add up quick.

Then I use for bookkeeping and accounting. They save my life every month. Not to mention helping me catch up on seven years of taxes. These guys/gals are amazing. I recommend everyone with a small biz to use them. It’s like Quickbooks accounting software but you get a personal bookkeeper with it who gets to know you and your business.

After I put all my regular expenses in their proper categories it becomes mostly automated. I recommend getting in there periodically to make sure the random stray charges are in their correct category.

I also use this app called MileIQ that tracks my mileage for taxes. You just swipe left or right to tell it whether your trip was for business or personal. This helps a lot too if you itemize at the end of the year.


I Finally Did it!!! It Took Me A While To Crack The Code With Google Tag Manager (GTM) and Yahoo Gemini Dot Tag But Now It’s Alivvve.

Ok I’m a little embarrassed that it took me so long to get my Yahoo Gemini Dot Tag conversion tracking/pixel to fire with Google Tag Manager but I’m happy to report it’s working like a dream now and I understand conversion tracking better than ever.

Here’s how to do it.

  1. Install GTM on your site. (Obvi)
  2. Create a new GTM tag for your conversion event.
  3. Add the Yahoo Dot Tag base code as a separate tag into GTM. (The base code and event code will be separate tags)
  4. Create the conversion event in the Yahoo UI.
  5. Add the conversion event as a separate tag in GTM.
  6. Double check for typos/and details of the pixel (this is where I got stuck)
  7. Check to see if it’s firing with GTM pixel helper.

Here’s a video of me doing everything.


google tag manager and yahoo gemini tracking










Before You Start Writing Copy… Start here.

If you want to sell anything to anyone use what Eric Whitman calls “The Lifeforce 8.”

The Life Force 8 are the eight basic human instincts hardwired into every person:

  1. Survival, enjoyment of life, life extension
  2. Enjoyment of food and beverages
  3. Freedom from fear, pain, and danger
  4. Sexual companionship
  5. Comfortable living conditions
  6. To be superior, winning, keeping up with the Joneses
  7. Care and protection of loved ones
  8. Social approval

These are the eight things that people really want…more than anything else. We’re  biologically programmed to follow these eight desires.

Before you start scribbling your mind bending headline ideas (PS here’s my favorite exercise for doing just that), keep these eight basic human desires in mind.

These tips are from the book Cashvertising.


How to Track Conversions With Google Tag Manager (GTM) and Facebook Conversion Tracking

Here’s FB’s official guide to getting your GTM pixel set up with FB Pageview pixel and using conversion pixels.

So you’ve got your GTM pixel installed but not sure how to fire a conversion or event…

You need to use something in GTM called “triggers.”


Also, here’s a more simple way I’ve found to implement this –

Add Facebook Conversion Tag with Google Tag Manager